Sunmagic Juices launches healthy drinks VP Shot Range
Soft drinks manufacturer, Sunmagic Juices, has introduced a new range of health-focused shots under its Village Press brand.
With the increased demand for health-conscious food and drink and the rising popularity of GLP-1 compatible diets, consumers are becoming more intentional with their drink choices, says the company*. Options such as smoothies, health shots, and premium whole fruit juices are performing particularly strongly thanks to their ability to deliver flavour and functional health benefits. Sunmagic’s VP Shot range has been developed with this in mind.
VP Shots are cold-pressed to lock in nutrients and flavour and are made of 100% natural ingredients in four vibrant flavours:
· Ginger: The one that made health shots go viral, this fiery tipple contains 12g of fresh ginger root in every bottle to help boost immunity and fight fatigue.
· Turmeric: This natural anti-inflammatory has 12g of turmeric root in every bottle and also improves energy and immunity support.
· Jalapeño: Rich in vitamin C & D, this spicy shot is great for antioxidant support and immunity.
· Hot Mango: Ideal for tapping into the ‘swicy’ trend and demand for gut health solutions, this shot contains 1 billion live cultures per bottle and is an excellent source of fibre.
Each flavour has a shelf life of 60+ days.
Hannah Richardson, Marketing Executive at Sunmagic Juices, said:
“The functional drinks market has surpassed over £100M in the UK, with over 130 million shots downed in the last year*. While this popularity has thoroughly taken off in retail, it is now coming to be expected in foodservice environments as both grab and go and in-house dining offerings. We’ve developed the VP Shot range to combine popular flavours with ingredients that have tangible benefits, including immunity, anti-inflammatory, and antioxidant support – perfect for warding off winter colds and appealing to customers with a renewed health push for the start of the new year.”
The VP Shot range is available in 500ml packs and is particularly recommended for breakfast and brunch occasions.
*: https://nielseniq.com/global/en/insights/infographic/2026/functional-beverage-trends-non-alcoholic-drinks/
